The Grand Island Convention & Visitors Bureau has refreshed its logo, visitor publications and marketing strategy, culminating with the launch of a new website.
Travelers utilize many sources of information when planning a trip or event, and a well-planned website is central to that process. The new VisitGrandIsland.com is designed to quickly provide basic travel information while at the same time creating a connection between the future guest and Grand Island by allowing visitors to explore the area’s culture and attractions with beautiful imagery, short videos and stories.
“An incredible amount of preliminary research and hands-on work went into the site,” said Brad Mellema, Executive Director of the visitors bureau, “and the early feedback we’ve been getting indicates that it was all worth it. People are interested in the stories and digging deeper into the site, deeper into what Grand Island has to offer.”
The new logo brings a fresh look to the marketing and branding efforts of the visitors bureau. When considering Grand Island, many things come to mind as an identifier including agriculture, the Nebraska State Fair, the sandhill crane migration, Stuhr Museum and Fonner Park. The logo’s flexible design lends itself to applications outside of the mark itself. The triangles, for example, may be incorporated into graphic designs appropriate for specific audiences.
The Grand Island Vibe — the city’s official visitor guide — has also been redesigned to read more like a magazine. Like the website, it goes beyond simply featuring lists and incorporates stories and characters that readers can relate to. The Grand Island Vibe continues to be a long-standing partnership with the Grand Island Independent newspaper.
The convention and visitor bureau’s marketing strategy is now focusing its efforts into five key areas of emphasis including sports events, meeting/conventions, agriculture/livestock, cranes/wildlife and local awareness. According to the Dean Runyan Travel Impacts Report, Hall County received over 154 million dollars in direct travel spending in 2012.
As the official destination marketing organization for Hall County, Nebraska, the Grand Island Convention & Visitors Bureau works to grow the tourism economy and identify Grand Island as a destination.